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We attended in Boston, Hubspot’s three day conference that explores what’s trending in marketing, sales and AI — and wow, it did not disappoint. Between attending a dedicated Partner Day, hearing the amazing speakers, connecting with so many of our customers in the expo hall and launching a new integration, we’re still buzzing from the incredible week and the announcement of our new with HubSpot, which brings ɫ��ֱ�� referral and deal registration forms into HubSpot CRM (Customer Relationship Management).

Making full platform partners possible

When HubSpot CEO, Yamini Rangan, was asked during Partner Day what her number one recommendation would be for HubSpot Solution Partners, her answer was to become full platform partners. Put another way, she thinks it’s more than just selling HubSpot — but supporting clients' adoption across the HubSpot Ecosystem. 

Nothing could make us more excited.

More than 176 HubSpot integrated apps use ɫ��ֱ�� and over 40 per cent of HubSpot Solution Partners market or sell software through ɫ��ֱ��’s Network. The most efficient way for HubSpot Solution Partners to become full platform partners is through ɫ��ֱ�� — and we made it even easier with our new .

ɫ��ֱ�� and HubSpot are better together — and proving it through an integration

After an immersive three days at the event, it’s clear that ɫ��ֱ��’s objectives align perfectly with HubSpot’s, allowing room to grow the partnership even further. 

Both Andrew Pitre, EVP Product and Yamini Rangan, CEO spoke to HubSpot’s core goal: to be Easy. Fast. Unified. We couldn’t agree more with this goal – it’s what we work towards in our partnership with HubSpot everyday. We bring value to our customers and partners who use our products alongside HubSpot in a way that makes their lives easier.

The biggest INBOUND highlight for the ɫ��ֱ�� team was launching our new for Solutions partners as a beta partner in HubSpot’s UIE program. Keep reading to learn more about it and how it’s different from our existing App Marketplace listing.

Partner Day was bigger than ever this year

We kicked off Partner Day by sharing some exciting news — ɫ��ֱ�� was named an Essential App for Sales for the first time this year! 

Seeing our logo on the big screen made this moment and partnership even more meaningful — we’re excited to share this integration out to the market. HubSpot knocked this event out of the park with three different content tracks, countless networking opportunities and a VIP party to kick-off the main event.

Related: Here's how to prioritize integration partners in 2024.

Introducing: the ɫ��ֱ�� Network Connect App

A core part of the Fast. Easy. Unified. product means HubSpot launched App Cards — allowing partners to build inside HubSpot while leveraging the app's functionality and design. 

ɫ��ֱ�� took this opportunity to launch a brand new app, this time for Solutions Partners using Sales Hub. Until now, HubSpot solutions partners would use HubSpot to sell HubSpot products and ɫ��ֱ�� to sell other HubSpot integrated applications. That all changed at INBOUND with the introduction of this new app. 

The ɫ��ֱ�� Network Connect App brings partners where they already sell: their CRM. Now, from within HubSpot, partners can send referrals to other applications that they already sell, without ever leaving the tool. A pretty unified experience if we do say so ourselves. View .

More key learnings from INBOUND 2024

While launching the ɫ��ֱ�� Network Connect App was the highlight of the week for our team, we still found time to connect with so many of our partners and customers. Here are a few other takeaways from this year’s event.

Connecting with customers and partners left us inspired and eager for the future

The expo hall was a can’t miss stop at the event — it was incredible to see so many ɫ��ֱ�� super users presenting their B2B SaaS tools to the HubSpot Ecosystem. We connected with new and old friends: Apollo.io, CallRail, Vidyard, OpenPhone, PandaDoc as well as countless others.

We were blown away by the response from HubSpot Solution Partners after demoing the Network Connect App. Making referrals easier has been a core goal for the ɫ��ֱ�� team. Connecting with our partners first hand and seeing the excitement around the efficiencies this new application will bring to their workflow cemented the value in the work we do.

Our established integration still offers immense opportunities

All of the excitement around our new application for partners only highlighted the continued growth that we see in our HubSpot CRM integration for ɫ��ֱ�� customers. In fact, almost 200 of the HubSpot App Marketplace partners are ɫ��ֱ�� customers today. The massive overlap in our customers and integrated applications allows for exponential partnership growth and new opportunities.

Check out our if you’re interested in linking ɫ��ֱ�� with your HubSpot Sales and Marketing Hub or if you’re curious to learn more about what ɫ��ֱ�� offers.

New: Introducing Performance Reporting for affiliate programs.

We’re just getting started with our partnership with HubSpot

Our partnership with HubSpot is crucial to ɫ��ֱ��’s success both on the partner and vendor side of the business. Attending INBOUND solidified that the opportunity to expand and grow together is bigger than we even imagined.

Huge shoutout to the HubSpot team for putting on one of the best events of the year. We can’t wait to attend the first ever INBOUND in San Francisco next year and to connect with more amazing revenue leaders doing the work. 

Thanks to all of our friends at HubSpot for truly making this partnership impactful and the time we get to spend together enjoyable.