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October 24 — (Toronto, Canada) ɫ��ֱ�� announced today the results of a third-party, analyst-validated ROI study from GTM Partners, a data-driven Go-to-Market analyst firm. The ROI study shows that ɫ��ֱ��'s solutions help the average customers in their network experience a 122 per cent growth in revenue. 

“Part of our mission to make Go-to-Market simple is to validate the ROI of various GTM technology vendors like ɫ��ֱ��,” says Sangram Vajre, Co-Founder and CEO at GTM Partners. “Our research found that the platform and network provide an effective partner-led Go-to-Market that enables faster payback as the platform executes across ISVs, distributors, resellers, agencies, affiliates, influencers and referral partners.”

Beyond the platform, the ɫ��ֱ�� Network of more than 80,000 active partners accelerates partner recruitment to help drive revenue faster.

“There are various paths to a successful partner-led GTM motion, but there are two ingredients required no matter the path you take: You need world-class technology to scale and you need high-impact partners,” says Tyler Calder, Chief Marketing Officer at ɫ��ֱ��. “ɫ��ֱ�� has become the destination for the world’s most ambitious partner programs because we’re able to offer our customers both — a platform that’s been built for revenue leaders starting or scaling their partner motion and a network of partners that are proven to drive results. The numbers GTM Partners have in their study are proof of that.”

GTM Partners look at all the categories a vendor is in and uses G2 and Bombora intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews to guide in the analysis. GTM Partners also performs customer interviews, providing a voice of the customer along with in-depth research and data analysis.

ɫ��ֱ�� Value Propositions:

1. $1 billion in partner-sourced revenue in the ɫ��ֱ�� Network
2. 300+ top brands paying partners in the ɫ��ֱ�� Network
3. ɫ��ֱ�� customers get a 33% faster ROI than the average vendor using a PRM

"When we spoke to ɫ��ֱ��'s customers and looked at their reviews on G2, it was clear that this solution is going to become a must-have for GTM leaders," said Bryan Brown, Chief Analyst, GTM Partners.

Read the full ROI study from GTM Partners.

About ɫ��ֱ��

ɫ��ֱ�� is an ecosystem platform designed to orchestrate and scale your entire partner ecosystem across B2B SaaS. With 80,000+ active partners in their network, ɫ��ֱ�� reaches more of your ideal market and can easily help you build, grow and manage a thriving partner program — so that revenue is always running with the right people. 

In 2022, ɫ��ֱ��’s network of 80,000+ active partners drove over 2 million end-customer sign ups for our 500+ software customers.

Whether you’re looking to expand your reach, drive more sales, or build a loyal community of brand ambassadors, ɫ��ֱ�� has everything you need to carve a seamless partnerships journey from start to finish. Our PRM removes the pain and high costs of managing partnerships with features like customizable partner portals, automated commission tracking, and real-time analytics.

ɫ��ֱ�� has been named:

• #1 Best Place to Work in Canada (0-99 employees)
• Top 50 Best Places to Work in Canada (100-999 employees)
• Deloitte’s 2022 Technology Fast 500 Companies
• #1 Best Ecosystem Platform Software by G2
• #1 Best Affiliate Marketing Software for B2B SaaS by G2
• #1 Partner Management Software for 10 consecutive quarters
• #1 Ecosystem Management Software (since the introduction of the category)
• ɫ��ֱ�� is your go-to-market growth platform for affiliate partners to drive traffic, referral partners to bring you qualified leads, and reseller partners to sell your product directly to customers.

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About GTM Partners 

GTM Partners, a data-driven Go-to-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. The firm works with high-growth, B2B companies to help unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.  gtmpartners.com

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