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Let’s be real: partner managers are under pressure.

You’re expected to deliver pipeline, prove revenue impact and optimize performance — all while wrestling with spreadsheets, patchy data and reporting tools that were never truly built for B2B partnerships.

Meanwhile, leadership wants answers. What’s working? Who’s driving results? Where’s the ROI?
And too often, all you’ve got are screenshots, stitched-together decks and a gut feeling you hope is enough. It’s not sustainable. And it’s not your fault.

That’s why top partner teams turn to ɫ��ֱ��’s Performance Reporting to replace anecdotal updates with real-time data, automate the reporting chaos and finally tell a story leadership can’t ignore.

In this article, we breakdown the biggest reporting problems holding partner programs back and share how B2B brands are using ɫ��ֱ�� to solve them, scale faster and prove exactly why partnerships are a growth engine, not a cost center.

Related: Overcome revenue pitfalls and solve all your partnership problems.

Your time isn't just valuable, it's under attack 

Every week, partner managers lose full workdays to data chaos — the spreadsheets with broken formulas, CSVs missing half the context, reports that raise more questions than they answer. 

The truth is that manual reporting isn't just inefficient, it's unsustainable. That's why top partner teams are turning to Performance Reporting as a non-negotiable. ɫ��ֱ��'s newest reporting experience eliminates the grunt work by automatically consolidating critical partner data: link clicks, signups, submitted leads and deals, revenue and commissions. No more context-switching or late-night spreadsheet marathons.

Customers save an average of 40 hours every month making it easier to achieve more with the same resources. , B2B Affiliate Consultant at Growann, shares:

"It's saving me roughly eight to 12 hours per week across all clients. I've built reusable, templated dashboards that eliminate repetitive data pulls and manual work."

Plug-and-play reports like partner performance, link performance and partner activity give you the ability to apply advanced filters by partner, product or date, save customized reports. Finally, get access to a reporting engine that keeps up with your partner program. 

You're drowning in data but still missing answers

Every partner team has been there: buried in dashboards that look impressive but don’t actually help you make decisions. You’ve got charts, filters and endless exports, but still no clear insight into why performance dipped last quarter or which groups or segments are worth doubling down on. That’s the reality of the reporting treadmill: lots of data, minimal clarity.

ɫ��ֱ��’s Performance Reporting turns your partner data into something you can actually use with flexible filters, smart grouping and clear visualizations that surface what’s working and what’s not. Whether you’re comparing partner groups, tracking link performance or analyzing by landing page or product, insights that used to take hours now take minutes.

“We’ve always relied on data to understand our performance, but one challenge we had was easily comparing specific groups or segments,” said , Partnerships Manager at SocialBee.

“The filtering feature has been especially helpful — it’s something we use a lot now to get clearer insights and make more informed decisions.”

You can even save custom reports and schedule delivery to stakeholders so all the right people get the right data. The result is less second-guessing and more time executing on the insights that actually drive growth.

You can’t fix what you can’t see

Most partner managers find out something’s wrong after it’s already too late, when deals have slowed, partner activity’s dried up and a quarter’s worth of momentum has vanished without warning.

The issue is that traditional reporting is reactive. It shows you what happened, not what’s happening. Without real-time visibility, you can’t step in early enough to course correct.

ɫ��ֱ��’s Performance Reporting changes that. You get a live view of partner activity across clicks, signups, leads, deals and conversions so you can quickly identify what’s trending, what’s stalling and who needs support — before performance dips.

“Performance Reporting has allowed us to identify early drop-offs in partner engagement, enabling proactive outreach to re-engage inactive partners,” explains , Partnerships Associate at Re Cost Seg. “It also supports our efforts to test and refine partner incentives, such as limited-time bonuses.”

Instead of chasing lagging indicators, spot signals in real time and turn small tweaks into major growth wins.

No proof = No budget

You can have the strongest partner program in the world, but if leadership can’t see the results, they won’t back the strategy. And when budget season hits or headcount’s on the line, vague reporting doesn’t cut it. If you can’t prove ROI, you’re not just missing out on growth — you’re putting your entire program at risk.

ɫ��ֱ��’s Performance Reporting gives you the evidence to lead with confidence. You can show partner-sourced pipeline, revenue from first-time customers, total lifetime value and automated commission tracking all in one place. It consolidates the metrics leadership cares about, without the last-minute scramble.

“Access to performance reports during deep dives allows us to efficiently determine where our time is most well spent and avoids us duplicating work,” said , Affiliate Program Manager at Pipedrive via Assembly Global.

This isn’t just about making the case, it’s about securing the future of your partner program with real revenue data no one can ignore.

See more: How a partnerships leader gets on ELT radar (and wins buy-in).

Clarity builds credibility

We’re not just raising the bar on partnerships data — we’re redefining how partner programs think about it. ɫ��ֱ��’s Performance Reporting is how top programs are proving impact and scaling faster. If you’re still cobbling together spreadsheets, you’re not just behind, you’re at risk. The teams who win are the ones who can show results in real time.

This is the new standard. The only question is: are you keeping up or being left behind?