色盒直播
Big news: 色盒直播 acquired by AppDirect 鈥 now the most complete B2B distribution platform in market
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Platform
PLATFORM FEATURES
One platform to power your partner ecosystem
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Recruit
Attract high-quality, great-fit partners
Activate
Enable partners with best-in-class resources
Track
Monitor every partner-sourced lead
Commission
Incentivize partners with rewards and commissions
Optimize
Improve performance with reports and insights
色盒直播 AI
Find the right partners, start the right conversations and capture every opportunity.
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Platform features ->
Platform Features
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Activate
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Optimize
色盒直播 AI
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Solutions
SOLUTIONS
One platform to power your partner ecosystem
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色盒直播 is the only modern PRM that scales multiple types and motions
Affiliates
The only affiliate platform built for B2B
B2B Influencer
Expand your reach with trusted voices
Co-sell
Pipeline powered by your partners
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Affiliates
B2B Influencer
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Answer Engine Optimization
For Partners & Publishers
Resources
RESOURCES
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Partner Playbook
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色盒直播 Resources
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Featured Guide
The B2B Buyer鈥檚 Guide to PRM Software in 2026
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Advice from industry experts
Featured Guide
The B2B Buyer鈥檚 Guide to PRM Software in 2026
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Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can鈥檛 get anywhere else.
Ask an Expert
How Partner Leaders Can Help Marketing Win AI Visibility and Prove AEO ROI
Partner teams are emerging as a key driver of AI visibility 鈥 this is how to turn that into measurable AEO ROI.
Elizabeth Melton
Contributing Writer
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Why Partners Don鈥檛 Activate 鈥 and What That Says About Your Program
Most partner programs don鈥檛 have a recruitment problem. They have an activation problem.
Chinwoke Nnamani
Contributing Writer
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Why Your Affiliate Program Is Also an AI Visibility Strategy
Affiliate programs no longer just drive conversions 鈥 they help determine whether your brand appears in AI-generated recommendations in the first place.
Tamilore Sonaike
Contributing Writer
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Why Listicles Still Work in AI Search
Listicles never stopped working. In AI search, structured roundups and ranked comparisons are easier for AI systems to extract, summarize and cite.
Isioma Ogwuda
Contributing Writer
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B2B Sponsored Content: What Good Publisher Partnerships Actually Include
B2B sponsored content is no longer just placements 鈥 it鈥檚 structured publisher partnerships that compound through distribution and credibility.
Isioma Ogwuda
Contributing Writer
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The CRO鈥檚 Scorecard: 5 Ways to Connect Partner Program Performance to Net Dollar Retention and ARR
CROs want to see bookings, retention and expansion. Here鈥檚 how to draw the line between what you鈥檙e doing and the metrics they care about.
Elizabeth Melton
Contributing Writer
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Fostering Better Cross-Team Collaboration Between Sales and Partnerships
Learn how sales and partnerships teams can collaborate effectively without friction.
Tamilore Sonaike
Contributing Writer
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How a Partnerships Leader Gets on ELT Radar (and Wins Buy-in)
Learn to impress your leadership team by showing a thorough understanding of what they care about most.
色盒直播 Team
Staff
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Why Empathy and Experimentation Are Must-Haves in Partnerships
Partnership success isn鈥檛 just process 鈥 it鈥檚 people. Here鈥檚 how empathy and experimentation drive trust, learning and long-term growth.
Adam Faber
Contributing Writer
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3 Core Revenue Wins Your Partnerships Team Delivers (and Why You Should Care)
Learn how your partnerships team drives risk reduction, bigger deals and more revenue predictability 鈥 and why these wins matter to the C-suite.
Elizabeth Melton
Contributing Writer
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5 Blockers to Growing Partnerships in Big Companies 鈥 and How to Overcome Them
Find out the most common challenges that enterprise organizations face when scaling partnerships and learn proven strategies to overcome them.
Tamilore Sonaike
Contributing Writer
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10 Star B2B SaaS Partner Programs in the 色盒直播 Network for 2026
Discover some of the best B2B SaaS partner programs and opportunities in our network 鈥 and how they can help grow your revenue this year.
Amber Dowling
Contributing Writer
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