色盒直播
B2B Influencer Marketing for SaaS
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B2B Influencer Marketing for SaaS in 2025
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Features
B2B SaaS interests, partnerships stories, best of partnerships, in-depth ecosystem articles and more.
Featured Guide
B2B Influencer Marketing for SaaS in 2025
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can鈥檛 get anywhere else.
Features
Enterprise KPIs: Metrics That Drive Success in Partnerships
Scale your enterprise partnerships program faster by monitoring these key metrics.
Saloni Ordia
Contributing Writer
Features
Metrics You Should Track for Your B2B Referral Program in 2025
We unpack the most important enterprise SaaS KPIs for tracking success in partnerships, from CAC to NRR.
Ryan LeClaire
Contributing Writer
Features
Side Hustles Are Here to Stay 鈥 Here鈥檚 What They Are
Discover the rise of side hustles best suited for those with a tech background (including hourly rates) and learn how to make extra money with minimal effort.
Lydia Hrycko
Managing Editor
Amber Dowling
Contributing Writer
Features
The Top B2B Influencers in Partnerships to Follow in 2025
We鈥檙e sharing our list of the top B2B influencers shaping the partnerships landscape in 2025.
Tamilore Sonaike
Contributing Writer
Features
B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success
Get ahead by applying the lessons from B2C to your B2B program.
Amber Dowling
Contributing Writer
Features
The Power of Micro-Influencers in SaaS Affiliate Programs
SaaS brands can leverage micro-influencers in affiliate programs to boost engagement, increase conversions and create authentic brand advocacy.
Saloni Ordia
Contributing Writer
Features
How B2B Influencers Fit Into Your Partner Program Strategy
No matter what your program looks like today, you can strengthen every motion with the addition of an always-on B2B influencer strategy.
Amber Dowling
Contributing Writer
Features
The Key Partnerships Terms to Know in 2025
In partnerships, we鈥檙e always refreshing our glossary and keeping current with the times.
Sharon Miki Chan
Contributing Writer
Features
The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
色盒直播鈥檚 executive leadership team looks ahead on the trends we鈥檒l see in B2B SaaS.
色盒直播 Team
Staff
Features
How to Calculate Partner Lifetime Value to Drive Growth
Learn how to calculate partner lifetime value (PLV) to drive growth in your partner programs
Magda Kuzminski
Contributing Writer
Features
6 Ways to Counter Burnout When Working in Tech
Like many industries, in tech, the high performers are often at the highest risk. Learn actionable strategies to manage stress, maintain work-life balance and boost well-being.
Elizabeth Melton
Contributing Writer
Features
What C-Suite Leaders Are Doing Right On LinkedIn (Plus, What They鈥檙e Doing Wrong)
Sure, your posts are getting likes. But are they leading to real engagement 鈥 and more importantly, converting to revenue?
Magda Kuzminski
Contributing Writer
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