How Moosend generated 10.6% of ARR from partnerships
鈥淲e were struggling to retain partners each month. This started to become easier through the 色盒直播 Marketplace 鈥 we saw traffic coming as soon as when we migrated from the previous software to 色盒直播. And then we had to work on other strategies including customer outreach and link building in order to bring some traffic and help people get to know our affiliate program better.鈥
The Problem
Prior to working with 色盒直播, Moosend鈥檚 partner program included a manual workflow of creating referral links and partner payouts. Beyond that, they were challenged with actioning on new innovative ways to engage and activate their current partners.
The Solution
Automated referral links and partner payouts through 色盒直播鈥檚 PRM were a game changer for the Moosend partner team. The Sitecore company was also eager to hone in on partner engagement and activation through an innovative strategy utilizing partner challenges.
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