Affiliate Tracking Cookie
An affiliate tracking cookie is a small piece of data stored on a user鈥檚 device that tracks their interactions with an affiliate partner鈥檚 marketing efforts. This cookie helps attribute conversions or sales to the correct affiliate by recording the user鈥檚 journey from click to purchase.
Affiliate tracking cookies are essential for ensuring accurate commission payouts and measuring the effectiveness of affiliate campaigns. For instance, if a user clicks on an affiliate link and makes a purchase within the cookie鈥檚 duration, the affiliate will receive credit for the sale.
The affiliate tracking cookie ensured that Partner X received credit for the sale, even though the customer converted two weeks after clicking their link.
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