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Community-led growth is a marketing and growth strategy that positions community — customers, users and advocates — as core drivers of growth. This go-to-market approach centers on building and nurturing an engaged user or customer base to accelerate product adoption, engagement, retention and advocacy. It involves creating environments where users, partners and fans actively share knowledge, support each other and organically promote the brand — generating authentic momentum that extends beyond traditional marketing or sales efforts.

As a go-to-market motion, community-led growth becomes a practical, repeatable way to leverage peer-to-peer interactions, shared expertise and social proof to influence buying decisions and accelerate growth. Through channels like user forums, Slack groups, community events and advocacy programs, community members — including customers, partners, employees and industry voices — help reduce friction in the buyer journey, provide relatable use cases and, ultimately, reinforce trust.

Companies embracing community-led growth as both a strategy and a motion align teams across product, marketing and customer success to empower users and advocates with tools, recognition and leadership opportunities. This coordinated approach creates a scalable, trusted ecosystem that supports the customer experience at every stage.