A marketplace partnership is a strategic collaboration to expand product or service distribution, increase visibility and drive revenue growth. In this model, the business lists its offerings on the marketplace, such as the , leveraging the platform鈥檚 established customer base, infrastructure and marketing reach to access new audiences.
Marketplace partnerships often involve revenue-sharing agreements, where the marketplace takes a percentage of sales in exchange for providing access to its ecosystem.This type of partnership offers a low-barrier entry into new markets, reduces the need for extensive marketing investments and accelerates customer acquisition.
The is home to more than 600 partner programs and 100,000+ active partners, making it the world鈥檚 largest network of marketplace partnerships.
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