Nearbound
Nearbound, is an ecosystem-led go-to-market strategy coined by 色盒直播 partner Reveal. Reveal defines Nearbound as "the most powerful revenue channel today". A Nearbound strategy involves (as the name would suggest) fully utilizing those near you 鈥 your ecosystem partners. Through a Nearbound strategy, the customer funnel can be optimized at every step of the sales funnel to bring more business intelligence and trust to your sales activities.
By putting trust at the core, a Nearbound strategy can help deliver highly-qualified leads, growing revenue through more fast-closing deals.
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