ɫ��ֱ��

Partner-led growth is a strategic growth model driven by external partners who lead key stages of the customer journey. These partners — such as resellers, consultants, affiliates or managed service providers (MSPs) — play a central role in driving revenue, product adoption and positive customer outcomes.

This approach requires intentional investment in partner enablement, such as training, certifications, co-marketing programs and partner relationship management (PRM) tools like ɫ��ֱ��. With the right support, partners can effectively position the product, co-sell alongside internal teams and deliver ongoing value — ultimately driving sustained business growth.

Partner-led growth is measured through key partner performance metrics such as partner-sourced and partner-influenced pipeline, pipeline velocity, retention rates and partner activation. This approach is especially practical in B2B SaaS, where trust, technical credibility and ecosystem reach are essential for efficient, scalable growth.

By aligning incentives and equipping partners to deliver meaningful impact, companies turn partners from passive resellers into active, accountable growth engines — expanding market reach and increasing customer lifetime value.