B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
Chart
In which of the following GTM motions does your company regularly incorporate partners?
The State of Partnerships in GTM 2026 by 色盒直播 and Wynter | September 2025
Insight
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel through strategic alliances and channel (80%), customer expansion and rentention (74%) and other motions that support a prospect's journey to conversion.
Key Metric
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GTM motions that incorporate partners accelerate active sales cycles
ACTION
Partnerships drive impact across the sales funnel 鈥 see how B2B SaaS companies of all sizes are leveraging partners in the latest 色盒直播 and Wynter report, The State of Partnerships in GTM 2026.
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
色盒直播 Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average 色盒直播 customer
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In revenue driven by partners on 色盒直播 in the past year
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Year-over-year growth in partner acquisition
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