Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
Chart
What impact has strong alignment between partnerships and other go-to-market teams had on your sales process?
The State of Partnerships in GTM 2026 by ɫֱ and Wynter | September 2025
Insight
Tying partners to a deal can take weeks off — and in some cases, even cut the time to closed-won in half, so it’s no surprise that organizations with alignment between partnerships and other GTM teams reap the benefits.
Key Metric
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48
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Aligned GTM teams who saw shortened sale cycles
ACTION
Use company-wide OKRs to create alignment between your partnerships team. Learn more about OKRs for partnerships and how they create better transparency and impact.
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
ɫֱ Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average ɫֱ customer
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In revenue driven by partners on ɫֱ in the past year
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Year-over-year growth in partner acquisition
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