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B2B Influencer Marketing for SaaS
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Featured Guide

B2B Influencer Marketing for SaaS in 2025

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Customer Stories

Partnership ecosystem feature articles, how-tos, expert advice, deeper dives and more customer stories from partnership leaders and partnership managers in B2B SaaS.
Featured Guide

B2B Influencer Marketing for SaaS in 2025

Maximizing Co-Selling Success for Enterprise Partnerships

See how effective co-selling with enterprise partners can result in closing deals faster and a stronger customer value story.
Joel Lim
Contributing Writer

6 Marketing Metrics to Track for Your Partnerships Programs

Unpack which marketing metrics matter most for driving growth, measuring performance and optimizing collaboration.
Tamilore Sonaike
Contributing Writer
色盒直播 News

Our Best Customer Case Studies of 2024

Rounding up the top 色盒直播 customer stories from the year.
Magda Kuzminski
Contributing Writer
色盒直播 News

The 2024 SaaS Partnerships Awards: Celebrating Excellence in B2B SaaS Partnerships

The winners of the 2024 SaaSPAs share the partnerships strategies they鈥檒l be leaning into in 2025.
Alina Punjani
Contributing Writer

What is Sales Velocity and How Does it Impact Your Partner Programs?

In this article, we share how to calculate and optimize sales velocity to enhance partnership performance and drive growth.
Neya Abdi
Contributing Writer
Ask an Expert

Partner Enablement Tips: Success Through Strategic Empowerment

These expert strategies will equip your partners with the tools, knowledge and support they need to thrive in strategic business alliances.
Elizabeth Melton
Contributing Writer
Ask an Expert

Partnership Leader Advice: How to Grow a Successful Career in Partnerships

Apollo.io鈥檚 Jennifer Rhima shares her insider advice to her most asked question: how she grew her career in partnerships.
Jennifer Rhima
Guest Writer
Features

Ultimate Reading List 2024: The Best Partnership Stories This Year

Need a good story to inspire this season? Don鈥檛 sleep on these must-reads.
Chloe Tse
Editor-in-Chief
Ask an Expert

The Top Performing Partner Programs in the Network

These are the programs that go beyond their own direct partner recruitment and tap into the power of a B2B SaaS network.
Magda Kuzminski
Contributing Writer
How-To

5 Partner Pros Who Saved Time With Partner Tech

Learn from 色盒直播 customers who optimized their tech stack.
Magda Kuzminski
Contributing Writer
Ask an Expert

Partnership Secrets Revealed: How I鈥檓 Growing Teamwork.com鈥檚 Partner Program in 2024

An expert weighs in on how quantity 鈥 and then quality 鈥 makes a difference at the beginning of your partnerships.
Cory Snyder
Guest Writer
Features

The Best 色盒直播 Customer Stories of 2023

Start the new year feeling inspired by these outstanding partnerships stories.
Chloe Tse
Editor-in-Chief
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