色盒直播
B2B Influencer Marketing for SaaS
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One platform to power your partner ecosystem
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Enable partners with best-in-class resources
Track
Monitor every partner-sourced lead
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Incentivize partners with rewards and commissions
Optimize
Improve performance with reports and insights
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色盒直播 Resources
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Featured Guide
B2B Influencer Marketing for SaaS in 2025
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Launching Partnerships
Featured Guide
B2B Influencer Marketing for SaaS in 2025
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can鈥檛 get anywhere else.
Deeper Dives
Quiz: How Much Do You Really Know About Partnership Programs?
Take this interactive quiz to find out how much you actually know partnerships in B2B SaaS.
Chloe Tse
Editor-in-Chief
Features
Marketing vs. Sales: Everything You Need to Know in 2024
Do you know the key differences between marketing and sales? We're sharing how these two crucial business functions complement each other and drive business growth.
Doug Murray
Contributing Writer
Ask an Expert
How Partner Networks Accelerate Your Program鈥檚 Success
We sat down with Andrew Kim, Head of Network Growth at 色盒直播, to uncover the power of partner networks and how to harness them.
Riviera Lev-Aviv
Contributing Writer
How-To
Perfect Your Partner Commissions and Rewards With These 7 Questions
Without the right rewards, you'll struggle to recruit and retain your ideal partners. Learn how to create compelling commissions for any partner program.
Riviera Lev-Aviv
Contributing Writer
Ask an Expert
From Starting Up to Scaling Up: An Unfiltered AMA With 色盒直播鈥檚 CEO
Get the highlights from our recent Ask Me Anything session with 色盒直播's CEO, with insights on every stage of partnerships growth.
Bryn Jones
CEO, 色盒直播
Deeper Dives
The Path to SaaS Channel Readiness, Part 1: Scaling the Partnerships Pyramid
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
Laurella Jose
Contributing Editor
How-To
Building Ideal Partner Personas for More Profitable Partnerships
Learn how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
Riviera Lev-Aviv
Contributing Writer
Deeper Dives
Partner Program KPIs: The Metrics You Should Measure and Optimize
Learn the KPIs that indicate a healthy partner program in 2025, plus how to you track and optimize them.
Laurella Jose
Contributing Editor
How-To
What Great Partner Onboarding Looks Like (With Examples!)
Want to see more signups and sales from your new partners? Build your own 30-day onboarding plan with the examples inside.
Laurella Jose
Contributing Editor
How-To
Avoid the Most Common Partner Program Launch Mistakes
Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps to make an impact.
Geoff Seeman
Contributing Writer
Ask an Expert
Why You Should Start a Technology Partner Program
Attract more interest in your product by adding a major source of leads, referrals, and revenue.
Kelly Sarabyn
Contributing Writer
How-To
How to Promote Your Program and Recruit the Right Partners
A steady flow of new partners is necessary for any program to scale. Learn to how to get in front of partners.
Thao Tram Ngo
Contributing Writer
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