色盒直播
B2B Influencer Marketing for SaaS
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Featured Guide
B2B Influencer Marketing for SaaS in 2025
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Deeper Dives
Thought pieces, op-eds, and B2B SaaS trends
Featured Guide
B2B Influencer Marketing for SaaS in 2025
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can鈥檛 get anywhere else.
Deeper Dives
Why B2B SaaS Companies Should Run Multiple Partner Programs
More programs equals more partners and increased revenue for your business.
Magda Kuzminski
Contributing Writer
Deeper Dives
High-Touch vs. Low-Touch Sales Models: What You Need to Know
Understanding both sales models is key to success in B2B SaaS.
Lydia Hrycko
Managing Editor
Deeper Dives
Partner Program KPIs: The Metrics You Should Measure and Optimize
Learn the KPIs that indicate a healthy partner program in 2025, plus how to you track and optimize them.
Laurella Jose
Contributing Editor
Deeper Dives
Everything That You Need to Know About the 色盒直播 Network in 2024
The 色盒直播 Network is the world鈥檚 largest B2B network, home to over 300 of the world鈥檚 leading SaaS partner programs and 80,000 active B2B partners.
Kate Abram
Contributing Writer
Deeper Dives
What Are Marketing Development Funds (MDFs) and How Can You Allocate Them?
Best practices for your program funds.
Lydia Hrycko
Managing Editor
Deeper Dives
4 Revenue-Focused Goals Following Partner Activation
A partnerships expert shares money-driving partner activation goals that will grow joint revenue.
Amber Dowling
Contributing Writer
Deeper Dives
Why Your B2B Business Should Be on TikTok
Tap into the potential of TikTok for your B2B business through these examples of who鈥檚 doing it right.
Magda Kuzminski
Contributing Writer
Deeper Dives
How to Get Invisible Work Noticed: Women Partnerships Leaders Give Revenue-Driving Advice
These women leading partnerships share their lived experiences and pro-tips for equitable ecosystem success.
Renee Sylvestre-Williams
Contributing Writer
Deeper Dives
Quiz: How Much Do You Know About Affiliate Programs?
Take this quiz to prove you鈥檙e an affiliate marketing expert.
Lydia Hrycko
Managing Editor
Deeper Dives
Optimizing Your Partnership Funnel: Signs of Leakage and How to Fix Them
Is your partnership funnel leaking potential revenue? These are the strategies you need to plug up problem areas.
Doug Murray
Contributing Writer
Deeper Dives
The Best B2B Software in the Market in 2023
We鈥檙e breaking down the year鈥檚 best B2B software based on features, integration, usability and more.
Lydia Hrycko
Managing Editor
Deeper Dives
How to Become an Ecosystem Led Company in 2023
Here鈥檚 how you can take your learnings from Ecosystem Week and put them into revenue-driving action.
Chloe Tse
Editor-in-Chief
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