Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
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What percentage of your new pipeline last quarter was partner-influenced or partner-sourced?
The State of Partnerships in GTM 2026 by 色盒直播 and Wynter | September 2025
Insight
The majority of B2B SaaS companies are tracking partner-influenced and partner-sourced pipeline, proving the tangible value of partnerships on revenue. Only a small fraction are not tracking the payoff of partnerships, leading to a lack of visibility.
Key Metric
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The percentage of new pipeline last that was partner-influenced in Mid-Market and Enterprise companies
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
色盒直播 Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average 色盒直播 customer
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In revenue driven by partners on 色盒直播 in the past year
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Year-over-year growth in partner acquisition
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