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Leaders in B2B SaaS see the value in partnerships — and are increasingly leaning into them as a core GTM strategy. Notably, no respondents answered that their investment into partnerships is decreasing, signalling that partnerships are a non-negotiable contributor to revenue growth.Leaders in B2B SaaS see the value in partnerships — and are increasingly leaning into them as a core GTM strategy. Notably, no respondents answered that their investment into partnerships is decreasing, signalling that partnerships are a non-negotiable contributor to revenue growth.

Cloud 100 companies — those named by Forbes as top-tier private ventures leading the cloud and AI technology revolution — turn to partner-led revenue channels more than the comparative average of SaaS companies. This over indexing in partnerships shows that the future is indirect and the top talent in the industry knows it.