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At ɫ��ֱ��, we’re customer obsessed. We are deeply invested in the start up and scale of partner programs and live to learn about smart approaches to partnerships. In 2023, we spoke to dozens of our customers to dig deep into their strategies, data and tactics and learn what worked for them this past year. 

Though the markets have been shaky, partnership professionals were still able to come out on top. Indirect channels helped companies bring partner-sourced revenue and ecosystems were able to do their part to support annual recurring revenue, among other positive impacts on the bottom line.

With the new year fast approaching, we wanted to share some of the best customer stories we discovered this year through engaging discussions with some of the finest partner managers in B2B SaaS doing the work to help partnerships thrive. 

Oyster created 50% program growth in the last two years

Adrienne Coburn, the director of global partner programs for Oyster, approaches partnerships in a strategic and thoughtful way. Through ɫ��ֱ��, she creates unique experiences for different types of partners and uses the platform to activate, automate and provide payments. In further recognition of her good work generating the revenue-driving thoughts and actionable plans, Coburn was also featured as one of the women leading partnerships this year in a panel where she spoke to the invisible work women and partner leaders often take on.

Check out Oyster’s case study.

Katana scaled for rapid growth efficiently with ɫ��ֱ�� as the cornerstone and their head of partnership explains how

Shawn Coultice, head of partnerships at Katana, improves his partnership processes by automating workflows through ɫ��ֱ��. By leveraging the right software and managing time efficiently through automation, Coultice scored time back so they could focus on growing their partner programs. 

Check out our exciting first video case study to learn more about how Katana is running partnerships.

Close grew their customer base by 18% through partnerships

Following the ɫ��ֱ�� integration, James Urie, Close’s senior partnerships manager, told us the results were immediate. The platform helps save upwards of 50 hours per quarter while also automating commissions associated with their partner program. Urie is a partnerships pro and established affiliate expert who not only knows exactly how to run a successful partner program, but will also share tips and tricks on just how to do it for your own program.

See Close’s case study.

Moosend generated 10.6% of annual recurring revenue (ARR) from partnerships

Marina Retziou, Moosend’s affiliate marketing manger, understands the benefit of the ɫ��ֱ�� Marketplace — after all, it was a great help when Moosend was struggling to retain partners each month. Familiar with partner tools having switched from a previous software, Moosend migrated to ɫ��ֱ�� and automated referral links and partner payouts to change the game for their partner program. The committed partnerships team focused on strategies to hone in on partner engagement and activations through efforts such as partner challenges and reaped many rewards.

Check out Moosend’s case study.

BreezyHR earned 45% year over year growth in partner-sourced revenue

Without having to invest in a ton of time and resources, BreezyHR uses ɫ��ֱ�� to grow their partnerships. Eric Semon, partner development manager at BreezyHR, shared the strong results through offers and partner programs they get through the ɫ��ֱ�� Marketplace. After all, they are a self-service type of tool and wanted a platform and network they could set up and tap into to generate the results they were after.

Check out BreezyHR’s case study.

The customer stories shared with us always spark a desire to learn more and share with other customers to further inspire. Partner programs can be so unique to each business in their creative strategies presented and executed against to drive revenue. Here’s to more clever approaches and tried and true tactics in 2024!